HTML emails are image based emails. If you prefer your emails with a little colour and have time to browse this may be the best option for you. Be careful, your email account must have images turned on in order to see the content of a HTML email. If you have trouble receiving our fantastic news and offers maybe a text email is better for you. These emails are simple straight forward text based emails with no imagery. If you read your emails on the move perhaps this is the best option for you. We recommend text emails to those who prefer to scan their emails quickly and all mobile phone email readers.